Your customers are your business’ bread and butter, so it is crucial that you treat them well. If you don’t, you run the risk of losing them to your competitors who offer better customer service. Fortunately, there are many simple things your business can do to improve in this area.
While you may wish to only operate during normal business hours, customers can have issues at any time of the day. Strive to provide them with options for attaining help during these times, either through a telephone hotline or an online customer assistance form.
Give VIP Treatment
Think like an entrepreneur; find new ways to attract and retain customers. Provide rewards or special discounts to help build brand loyalty, making it more likely that your customers will stand by you, even when issues arise.
Make sure that all of your employees are trained to answer your customers’ questions. It can be hugely frustrating for a customer when they explain the issue they are having, only to have to wait for a supervisor to be available to assist them and then have to explain the issue all over again.
Build a Community
Try to build a community around your brand and products. Customers will be more likely to purchase your products over a competitor’s if they feel like they are a part of something larger. Try donating a portion of your proceeds to a charity related to your business or start a social media hashtag campaign for your customers to participate in.
When dealing with customers over the phone, treat each customer as if they are your only one. While this may be your hundredth call of the day asking the same question, for the customer, it is their only call. Show respect for your customers’ time, and they will show respect for your business.
After a customer makes a purchase or calls about a problem, send a follow-up email to ensure that everything is in order. This shows your customers that you care and gives them an additional opportunity to resolve any issues.
Utilize Social Media
Social media is constantly growing in popularity and can help your business to grow. These platforms give you a more casual way to interact with your customers. Engaging in social media promotions is a great way to start building your brand’s community, as discussed previously.
Give Your Customers a Voice
Your customers like their needs and concerns to be heard, so provide ample opportunities to gain feedback from them. This, in turn, gives your business the opportunity to respond to minor issues before they have the chance to become major problems.
Add a Personal Touch
When sending emails to your customers, strive to use their names when possible, rather than simply writing, “Dear Valued Customer.” This personalization demonstrates to your customers that your CEO and your business cares about them as individuals, which makes them feel valued.
Offer Self-Help Sections
In the age of the Internet, customers are much more inclined to search for information they need online, rather than calling or emailing a business. Make it easy for them to find what they are looking for by incorporating a Frequently Asked Questions section into your business’ website.
These 10 simple tips provide a great jumping off point to get your business to the head of the pack when it comes to customer service. Empower your employees to go above and beyond with each customer to improve loyalty and, ultimately, your bottom line.