Consumers are becoming increasingly reliant on their mobile devices for their daily activities. Today’s culture values the convenience and efficiency of mobile, giving entrepreneurs a new set of possibilities for engagement with a plugged-in customer base. As an eCommerce business owner, you have a responsibility to your customers to make it as easy as possible for them to engage with your brand and purchase your products. Here are five simple ways to improve the mobile experience.
Optimize for Mobile
When your customers are viewing your website from their mobile devices, you want to make sure that each page displays well. Incorporate mobile-responsive design so that your text and images are clear and easy to see. Keep text blocks on the smaller side, because no one wants to read a novel on the small screen of their smartphone. Make sure that your images readjust as well so that the entire picture fits on a mobile screen without the need for scrolling.
Expedite Checkout for Mobile Shopping
Rather than solely using web browsers on their laptop and desktop computers for online shopping, customers are increasingly turning to their mobile devices to make purchases while on the go. For your eCommerce business, you should strive to make the checkout process as easy as possible for your customers. The more work they have to do, the less likely they are to follow through to finalizing the purchase. Store customers’ past payment information so they won’t have to enter it in again for each subsequent purchase, and keep items in their shopping carts to remind them to complete their purchases.
With so many options to communicate, including email, social media and advertisements, it can be difficult to determine which is the best channel. Your customers are inundated with content on their mobile devices throughout the day, and if you overload them with notifications and messaging, they may opt to stop following or subscribing to your brand. Instead, focus on delivering high-quality content to add more value for your customers. Aim to deliver your brand messages at times when your customers are most likely to be using their mobile devices, typically at lunch time and in the early evening.
Social media has become a huge part of consumers’ lives, and many of them turn to their friends’ social media posts for advice on products to purchase and from which brands. It is crucial for your eCommerce business that you develop a strong social media presence on the channels your customers use. Facebook is still the leader by far when it comes to social media use, but more visually oriented platforms like Instagram and Pinterest are especially useful for eCommerce businesses. Try running contests or promotions on social media to encourage your customers to engage with your brand.
Deliver an Omni-Channel Experience
Keep your branding and messaging consistent across all your content channels, whether it be your website, email, mobile app or social media. You want your customers to instantly recognize your brand, regardless of which platform or device they are using at the time. Make it as easy as possible for them to switch between your platforms to find the information they are looking for. For example, the items stored in shopping carts should be accessible from any device. The customer should not have to re-add their chosen items when switching from their smartphone to their home computer.
Mobile is the way of the future, and eCommerce entrepreneurs and CEOs know they need to take steps to embrace this new technology. Your customers will soon come to expect it, so you should do what is necessary now to set your business up for continued success in the future.